Nicole Jasmin Hofmann
CEO & Co-Founder
Marilena Funck
CCO & Co-Founder
Your Brand-Keepers
"I want companies to stop worrying about brand abuse or product piracy. In a globalized and digitalized world, this means that we have to find new ways to combat it."

Nicole Jasmin Hofmann, CEO Sentryc

"Our customers from the sports & soccer industry benefit most from the high degree of automation and the versatile detection methods of our software. This is the only way to stay one step ahead of the product pirates."

Marilena Funck, CCO Sentryc

"I often observe that my clients from the sports & soccer industry are very strongly affected by fake products in high quantities. Thanks to our automated takedowns, they manage to stay in control."

Adolf Wolf, Customer Success Specialist, Sports & Soccer

"Merchandise in the soccer industry, especially jerseys and other fashion items, are the most counterfeited products. The internet is one of the most popular environments to buy counterfeits. I think if soccer clubs want to stay in control, they must start with the online marketplaces first."

Can Genc, Brand Protection Consultant

Adolf Wolf
Customer Succes Specialist, Sports & Soccer
Can Genc
Brand Protection Consultant

Machine Learning / Textual AI

Object Recognition

Natural Language processing

Image Matching

Machine Learning / Textual AI

Which keywords in which context are indicative of your infringements? Our textual AI will find out!

Object Recognition

No logo? No problem! We detect your products when they are used in the www, even when your trademark is not mentioned, using state-of-the-art computer vision technology.

Natural Language Processing

Using machine-learning-powered NLP, our algorithm understands when your trademark and product is being described, no matter which language is being used.

Deep Learning

To create smart connections and automate as many processes as possible, our algorithm learns about everything, from search to takedown.

Image Matching

Infringers are using your product pictures? With our image matching technology, we can see everyone who uses your pictures, even if they change some details.

The smart way to Brand Protection

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TakeDown success rate over 99,3%Your individual Sentryc AI learns which results are relevant to you. When you agree with the AI, you click TakeDown and the listing will be offline, oftentimes already within 24-48 hours.
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Automate more than 85%To be quick and efficient while keeping the workload manageable, you can automate most of the TakeDowns. With our clients in the Sports & Soccer industry, we are able to automate over 85% of all TakeDowns.
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Transparency and documentationEvery finding and TakeDown will be documented so that you have the utmost transparency at all times. The seller-focused analysis provides you all information needed to take additional legal measurements.

360 Degree Protecton with our Software

Do you have any questions about Sentryc? Contact us anytime.
+49 (0) 30 223 898 02
sports@sentryc.com

Nicole Hofmann, CEO Sentryc

Brand Protection News

Counterfeits in the soccer industry - what you can do about it

The times of bad fakes are over; today's counterfeits are no longer as obvious as a cheap souvenir from a recent vacation. But how can the fakes be easily distinguished from the replica (not fake!) and authentic jerseys? More importantly, why do consumers buy fake merchandise, and how can it be prevented?

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Die miesen Tricks der Vereins-Fälscher

In kaum einem Bereich wird so viel gefälscht wie im Fußball-Merch. Trikots, Bälle, Schuhe – all diese aus guten Gründen normierten und geschützten Produkte stehen bei Fake-Herstellern hoch im Kurs. Dabei spielen Fälscher nicht nur gegen die Regeln, sondern legen auch unschuldige Käufer aufs Kreuz.

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